How (and why) to make awesome video tutorials¶
Description
If a picture tells a thousand words, how many is a video worth?
A study in 2015 found that 91% of smart phone users turn to their smart phone while doing a task. It also found that 1 in 3 millennials say they’ve purchased a product after watching a how-to video and that searches related to “how to” on Youtube are growing 70% a year*.
People want to learn how to use your product, and more and more of them want to learn through video.
So how can we help them with that? How can we, as documentarians, translate our help page text into quality video tutorials for our customers?
*https://www.thinkwithgoogle.com/marketing-resources/micro-moments/i-want-to-do-micro-moments/
- Conference: Write the Docs Australia
- Year: 2020
